Social Media Strategy: Do you Need it?

I hear so many small business owners claim that social media doesn’t work for them, that they’ve never had to use it in the past so why now, and just about every other excuse in the book.

Here’s the thing, just about anyone with the exception of technologically disadvantaged individuals can create a social media account on any of the prominent platforms and chuck up a post here and there. Hey, they may even be getting likes and comments. Here’s the thing, if you aren’t tracking your analytics, targeting your audience and producing engaging content thats consistently building your following, you might as well stop now.

If you’re sitting there wondering what I mean by analytics, targeted audience, and engagement, you have just proven my point. Short of providing info on your location, phone number, and hours of operation, a basic profile with no strategy is as useless as buying the state of the art TV without learning how to use it.

Digital marketers spend their days strategizing on ways to get your business the best bang for your buck when it comes to marketing your business online. While you may think you can save yourself $$ managing your online presence on your own, we both know your time is money and you should get back to doing what you do best.

If you’re still on the fence, drop me a line and I’ll show you exactly how to save time and money while boosting your ROI.

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